A Division of Rein & Co.

“Act justly. Love mercy. Walk humbly.”

Micah 6:8

A nonprofit using media as a tool for liberation and restoration — turning storytelling into advocacy, and advocacy into measurable change.

Advocacy · Restoration · Art as Ministry · Education

Who We Are

Where storytelling
becomes ministry.

Every Captive Free (ECF) is the nonprofit arm of Rein & Co. — where the work becomes purely Kingdom. We believe storytelling is one of the most powerful tools for liberation, and we've built an organization around that conviction.

ECF converts storytelling into tangible outreach. Each film or series we produce sparks campaigns that fund survivor aid, counseling, and community restoration. We are funded through grants, sponsorships, donations, and 10 percent of Rein & Co.'s annual profits — a structure that keeps our programs sustainable while allowing our impact to scale alongside the content we create.

By tying outreach to every story, ECF gives Rein & Co. a clear differentiator — media that doesn't stop at awareness, but moves into healing, support, and real-world change.

Our Mission

To set captives free — spiritually, emotionally, and physically.

Our Vision

To reach one million lives through art that heals, advocates, and inspires transformation.

Our Foundation

“…to act justly, and to love mercy, and to walk humbly with your God.” — Micah 6:8

How We Work

Four pillars.

01
Advocacy

We use film and media to give voice to the voiceless — shining light on causes that demand attention and action.

02
Restoration

Every story we tell is connected to real programs and real support — moving communities from awareness toward healing.

03
Art as Ministry

We believe creativity is a spiritual gift. Every production we create is an act of worship and a tool of the Kingdom.

04
Education

We equip communities with knowledge, resources, and stories that shift perspectives and inspire lasting transformation.

The ECF Model

How the cycle works.

ECF operates in 3–5 year cycles, focusing deeply on one cause at a time.

1
Choose a Cause

We begin with prayer and discernment — choosing a cause that aligns with our pillars and demands to be told.

2
Partner with Organizations

We partner with nonprofits and community organizations already doing the work on the ground where it matters most.

3
Create the Film

Free Rein Productions and ECF collaborate to produce a documentary or film that brings the cause to life on screen.

4
Tour Live Events

A traveling live event brings the film, the message, and the community together in cities across the country.

5
Host the Gala

Each cycle closes with the Freedom Gala — honoring those who carried the work and launching the next cycle with celebration.

Impact in Action: Our first goal is to pilot this multimedia production model in five U.S. cities by Q4 2026 — building a replicable framework for storytelling-driven community transformation.

What We’re Building

Current initiatives.

Current Campaign
The Exhale Initiative

A multi-platform campaign supporting women navigating the emotional aftermath of abortion. Accompanying the Free Rein documentary of the same name, this initiative connects storytelling with direct support, counseling access, and community resources for healing.

Annual Event
Freedom Gala

An annual storytelling and fundraising event combining performance, film, and philanthropy. The Freedom Gala honors organizations doing the work, celebrates the cycle’s impact, and ignites momentum for what comes next.

Ongoing Fund
Every Captive Free Fund

A dedicated fund that supports trauma-informed programs, mentorship, and creative expression for survivors. The ECF Fund ensures that every story we tell is connected to lasting, tangible support for the communities we serve.

Impact in Motion

Art that moves into
real-world change.

Through creative partnership and community collaboration, ECF brings its mission to life — turning art into advocacy and empathy into measurable change.

We don't just produce films about injustice. We build the infrastructure around each story to ensure that audiences can respond, organizations can be supported, and survivors can be reached.

ECF is funded through grants, sponsorships, donations, and 10% of Rein & Co.'s annual profits — a model built for sustainability, scale, and Kingdom impact.

Partner With Us
5
Cities — pilot target by Q4 2026
3–5
Years per cycle — deep, sustained focus
1M
Lives — our vision target
10%
Of Rein & Co. profits fund ECF annually
Join the Work

This work moves
because people move it.

There are many ways to stand with Every Captive Free — whether you give, volunteer, or simply share the story.

Contact / Partner With Us

Let’s do this
work together.

Whether you're looking to donate, volunteer, partner, or simply learn more — we'd love to hear from you.

Carry the Work

Healing moves through a community.

Every Captive Free needs partners, advocates, and people willing to help carry freedom forward.

Donate